{"id":224,"date":"2026-04-23T20:51:57","date_gmt":"2026-04-23T20:51:57","guid":{"rendered":"https:\/\/anchorpointcalminthestorm.com\/?post_type=product&#038;p=224"},"modified":"2026-04-25T23:06:10","modified_gmt":"2026-04-25T23:06:10","slug":"effort-brain-e-book","status":"publish","type":"product","link":"https:\/\/anchorpointcalminthestorm.com\/en_gb\/product\/effort-brain-e-book\/","title":{"rendered":"Effort Brain E-Book"},"content":{"rendered":"<p>When a child shuts down, refuses to start, or melts down over a task that looks simple \u2014 it is easy to read that as defiance. It is almost never defiance. This e-book is written for the adults in that child&#8217;s life. It explains the Effort Brain from the inside out: what the brain is actually calculating when it decides a task is too costly, why low fuel and a loud alarm system make effort feel impossible, and what you can do \u2014 right now, in the moment \u2014 to lower the cost and help the young person take the first step. You will finish this e-book with a completely different picture of what is happening, and a set of tools you can use the same day.<\/p>\n<p><strong>Adult-led. You read it. You implement it. The young person benefits.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>For parents, educators, therapists, and caregivers. This e-book explains what is actually happening when a young person &#8220;won&#8217;t try&#8221; \u2014 and gives you the tools to respond to the root, not the surface.<\/p>","protected":false},"featured_media":255,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[19],"product_tag":[],"class_list":{"0":"post-224","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-uncategorized","8":"first","9":"instock","10":"downloadable","11":"virtual","12":"product-type-external"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Effort Brain E-Book - Anchor Point Calm in the Storm<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/anchorpointcalminthestorm.com\/en_gb\/product\/effort-brain-e-book\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effort Brain E-Book - Anchor Point Calm in the Storm\" \/>\n<meta property=\"og:description\" content=\"For parents, educators, therapists, and caregivers. 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